Project: MamiƠi Condensed milk
Background:
Vietnam has a huge consumption of condensed milk. High consumption gives rise to high competition among producers. Our task is to develop a unique design. There were no limits in front of us, we could also use the illustration in the design to stand out.
Vietnam has a huge consumption of condensed milk. High consumption gives rise to high competition among producers. Our task is to develop a unique design. There were no limits in front of us, we could also use the illustration in the design to stand out.
Naming - MamiOi is a sound similar to when a child calls his mother, warm, homely and caring. The logo is encased in a heart-shaped cloud to give a positive feel and idea - made with love.
To make the product unique, we decided to develop a character. The task of the character is to attract attention, evoke positive emotions and emphasize the naturalness of the product (The product uses a natural sugar substitute).
Creating a character is always a difficult and risky process, because it is quite difficult to develop a positive character that is attractive to everyone.
We spent time choosing the style of drawing, also age, characteristics. It was decided to choose an adult woman in national Vietnamese clothes to emphasize the locality of the product.
We spent time choosing the style of drawing, also age, characteristics. It was decided to choose an adult woman in national Vietnamese clothes to emphasize the locality of the product.
A smile and a look are important. They are positive and friendly. The character also has a natural bowl in her hands, which emphasizes the naturalness of the product.
The overall stylistic composition is made in milky red colors. Milky in order to emphasize the category of the product, red color because condensed milk with a high concentration of cream is traditionally reflected in red in Vietnam.
Project Manager : Yaroslav Tretyak
Design Lead: Anton Meschanov
Illustration: Nika Urubkova
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Year / 2022
